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Description
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The purpose of the project is to define and validate a new model, based on the cultural re-mediation, on top of which define new methodologies, techniques and prototypes for personalised and adaptive fruition experiences of cultural heritage in real and virtual contexts.
The project, thus, impacts on the national lacks in terms of exploitation and fruition of cultural heritage, one of the most important economic and strategic asset, aiming at introducing a concrete innovation in the ways of carrying out cultural heritage, more interactive and adaptive, and able to enhance client-museum interactions.
From a methodological point of view, the project objective is the study and definition of innovative processes of cultural heritage mediation (e.g. reproduction, enhancement, re-modelling, incorporation) rethinking the museum as a new space of flows. The project will investigate the integration and competition process between traditional and new media, process already identified by McLuhan in Understanding Media, that is translated in the idea of experiential and adaptive path to overcome the boundary between action and contemplation in the context of cultural heritage fruition, recalling the concepts of hermeneutic circularity and cultural re-mediation that are currently at the centre of the debate concerning new media.
In the cultural re-mediation frame, the project will define a set of models, methodologies and techniques for cultural heritage knowledge representation exploiting formal models and languages, profiling of visitors exploiting non-intrusive user modelling approaches, optimal planning of adaptive and personalised paths, and rules and techniques of narratology.
From a technological point of view, the project objective relates to the definition of system for dynamic generation of personalised paths in museums and art galleries (both real and virtual) in order to deliver personalised and contextualised information to better understand the artworks following a narrative structure. This approach answers to the needs of redefining the relationships between the museum and the user, centred on the user and her/his past experiences and background.
On the basis of the models, methodologies and techniques to be defined, two prototypes will be designed and developed to assess the research results in the real and virtual museums.
The project results present several innovative and distinctive aspects with respect to the current market solutions for cultural heritage fruition. In particular, it is worth mentioning that the current market solution are mainly based on adoption of ICT (e.g. rendering engine, pda, audio and video guises) that are not able to drastically improve the user experience since the user has in any case a passive role and remain subject to the museum “monologue”.
The FIBAC project aims to reverse this approach foreseeing the centrality of the user with respect to the ICT (having in any case an important enabling role) during the experience. In the FIBAC vision, the cultural heritage fruition experience is such to ensure a “dialogue” between the user and the museum removing the current boundary between action and contemplation.
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